Email marketing with BRIGHT looks like
Engagement and retargeting of known consumers
High return on investment through recipient insights
Personalised content that makes your audience feel seen
A deepened consumer knowledge of your brand
Nurturing of leads to drive conversion
What content goes into a marketing email?
Marketing to an audience with known interest shapes the content you’ll serve greatly. We can help segment your mailing list as it grows to deliver product and service news, sector education and more to relevant recipients.
How does email marketing benefit a business?
The considered newsletter strategy we offer always drives traffic back to the heart of your business. Whether it’s sales or services, we’ll funnel a motivated audience there and guarantee engagement.
Should a brand preference their mailing list?
We know the value of customer retention and advocacy. One part of our evolved email marketing strategy includes reengagement, which promotes a sense of exclusivity and appreciation in your audience.
Are marketing emails part of a broader strategy?
Our tried-and-tested approach is that cohesive marketing is the best marketing. The strategy and services we provide will be unique to your brand, but this belief in connectivity will stand across emails, eCommerce, social media and beyond.