• Digital Marketing Agency Services

    Digital marketing is critical in delivering prominent visibility as your target audiences navigate the digital realm. From our Cambridge based agency, the BRIGHT team will use their expertise to promote your business successes and provide you with a competitive advantage across the relevant online platforms.

    Paid Search

    Paid search advertising is a direct way to achieve coveted placement within search engine results. Our digital marketing experts can create a paid strategy that maximises your investment, with measurable success.

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    SEO Agency Services

    Search engine optimisation is perhaps the most effective long-term strategy in digital marketing. BRIGHT can help make your website more discoverable within organic search, using a multi-layered approach.

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    Email Marketing

    Building a database and serving it effective marketing content is a powerful tool for any brand, but it remains difficult to achieve. With our help, you can grow your email audience and improve engagement.

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    Social Media Marketing

    With our expertise, you can tap into the social media zeitgeist with targeted marketing practices guaranteed to energise your business. Access a whole new audience and build trust in your brand.

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    Which digital marketing services will BRIGHT recommend for me?

    Our digital marketing strategy is tailored to you, based on needs, budget and existing assets you may have in place. We can work from the ground up or refine a strong digital position through any combination of our expert deliverables.

     

    We’ll establish a clear set of demands, then provide a variety of solutions, because we understand that no two brands or audiences are the same. Ultimately, digital marketing is the sum of its parts – and we’ll help maximise them.

    Sustainable Digital Marketing Audit

    Your digital future is developed through an in-depth digital marketing audit.

     

    We’ll assess the strength of your business and it’s digital profile alongside that of your closest competitors to find opportunities, areas to build your digital presence. The audit will identify opportunities for growth and to smash your core business goals.

     

    Our marketing audit deep dives into all the elements of digital marketing. We assess and report on digital visibility and performance, technical website, including on-page and structural website SEO, your carbon footprint, social media marketing and internal and external links.

     

    • A measurement to benchmark your digital presence
    • Audience research into what they want and need
    • Opportunity to set meaningful KPIs around your business goals
    • Areas to improve to maximise your future success

    Sizable Campaigns

    Using this foundational evidence to fuel our strategy, we’ll create a bespoke plan of action. This campaign will emphasis weakest areas and those that show most potential for conversion.

     

    Throughout, your overall business strategy – extending beyond digital marketing – is kept in mind. The most dynamic digital marketing fits carefully alongside other ongoing initiatives. Though separate in approach, they will share the same end goal.

     

    • Establish UX and conversion tracking to monitor success
    • Roll out a uniquely formulated SEO, email, social and PPC campaign
    • Break through previously unimaginable ceilings of digital interest

    Achieving Goals

    We always seek to foster long-lasting relationships with our clients for mutual success over years, not just individual campaigns. With this in mind, we constantly analyse the attainment of established KPIs on your behalf.

     

    This data allows us to stay reactive to market changes, updates in technology and how digital spaces are used, and new opportunities to leverage your business’s online reach. Regular reviews not only measure campaign efficacy, but inform future strategic decision making too.

     

    • Transparent achievement based on concrete metrics
    • Expand customer touchpoints with a focus on awareness, conversion and loyalty
    • Long-term management and development for continued growth

    Benefits Of Digital Marketing

    Reach New Audiences

    Today, everyone exists in a digital space – potential clients and customers included. With BRIGHT as a guide, you can navigate this space like never before.

    Customer Loyalty

    The importance of return custom can’t be overstated. Our digital marketing strategies provide for the audience you’ve worked hard to grow, for high retention.

    Directly Manageable

    We always provide demonstrable marketing services, but the impact of skilled digital marketing is especially apparent. We’ll show you cause and effect in real time.

    Convert Clicks

    Creating a strong digital presence is only half the challenge. Our digital marketeers will help you capitalise on impressions and achieve direct commercial gains.

    Go Global

    The brands we work with have a vision of growth. That’s what we’re there to achieve. With professionally implemented digital strategies, there’s no limit to your reach.

    Build Trust

    As one of a few key audience touchpoints, your brand’s digital presence should inspire trust. We’ll work to make you a known authority in your field.

    Let's work together

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