Content marketing is one of the most effective ways to reach an audience – but it needs to be done right. Determining the target market, knowing what to serve them, executing those deliverables and ultimately capitalising on the exposure all pose unique challenges.
After almost two decades as a creative content agency, we can say with authority that many brands share content in the hopes of attracting new customers or enticing those they already have, but few succeed. That’s where we come in. At BRIGHT, we oversee and deliver all varieties of marketing content at significant scale and with demonstrable effect.
With a background as a publisher of industry-leading magazines, we truly excel with the written word. From social media posts to populating entire websites, BRIGHT’s editorial team know how to reach readers and encourage positive commercial outcomes.
Our graphic design agency services provide inspired visual content, website and UI design. Our talented designers will work to create bold marketing assets that move your audience, engage their minds and drive interactions.
Many content agencies can deliver copy, but we focus on delivering results. This means taking a big-picture view of everything we produce to ensure it serves a valuable purpose that exceeds simple consumer interest.
Having overseen content creation on the largest scale for our global clients, we know the value of effective management procedures. We view every deliverable as a single piece in your marketing puzzle and take steps to make it all fit seamlessly.
At your request, we can devise long-term content plans with specific goals in mind – backed by market research and decades of experience. The benefits of our content management process can be broken down in a few simple steps.
Creating whatever has been planned is no less important than the planning itself. We look ahead to outcomes and blend them seamlessly into an enjoyable experience for your readers, viewers and listeners.
We have a full team of experienced copywriters in-house, with niche knowledge in many sectors and the ability to convey information authentically. All written content goes through internal subediting and QC before it’s delivered for your approval. We also have access to a network of trusted videographers and sound engineers.
It’s clear by now that we don’t believe in guesswork. From beginning to end, the content we create can be measured in its value to your business and consumers. To communicate this clearly, we can provide analytics as part of our management services.
In addition to providing our copywriting team with SEO research to write from, our digital marketing team assess the quality of content using cutting-edge performance metrics. We can share reach, interest and all-important conversions – all to present a clear picture of the unmatched content creation service we deliver.
We’ll serve your audience important news, education and sales-driving promotions in ways that effectively illustrate your brand identity and initiatives.
Content is one of few ways you can drive direct engagement with clients and consumers. We always create and manage deliverables consumers want to be involved in.
When you provide insight for readers, viewers and listeners, you give them a reason to stay attached to your brand. By serving the consumer, you serve your marketing goals.
Certain types of content are incredible for driving organic traffic. We approach all content with a holistic view, including SEO research which feeds creation.
We view marketing content as a container for direct gains. Whatever we create for you, we’ll do so with the intention of making a consumer fall in love with your brand.
Traffic to the heart of your site is great, but content can reach potential customers who spend time in entirely different spaces. We’ll hand you a wide net to cast.
