Actions
Structure and strategy were key to the project’s success. We began by agreeing key messaging to be communicated on social media, fostered a written voice suitable for the brand, then designed eye-catching posts that would stand out on timelines and engage the target audience.
Paid social activity was based around thorough keyword research, reaching users with a known interest in Online Hearing Care’s sector. This helped to maximise conversions and grow a valuable customer base.
Each month, a detailed analysis of both free and paid-for campaigns was supplied to the client. This ensured metrics were being met, served as a point of development and presented a clear ROI for digital marketing.
Outcome
Online Hearing Care’s social strategy achieved its two keys aims: growing the following and creating better engagement with the audience. Monthly insights enabled the client to understand which content audiences react to most positively, aiding further strategy development.
