Our client briefed the need for a suite of badges, incorporating Albert’s established logo and a Studio Standard inspection rating. They emphasised the importance of prominent messaging, both for clients and their own brand visibility. Existing assets were shared for reference by our design team.

What we did

The process began with ideas generation to identify how our insight into Albert’s evolving visual style could translate to the required deliverables. We settled on a sleek, clear look which would prominently display key messaging. Albert’s well-established brand colours were used for instant recognition and to maintain Albert’s presence even for third-party badge use.

In addition to a number of stills file formats for easy sharing, we also provided an animated version for Albert’s own digital use. Assets were designed, signed-off, created and delivered in a single day, meeting the client’s urgent need. BRIGHT. were excited to see the graphic feature on the cover of our client’s next Sustainability Standard Report.

This style of report is a cornerstone of Albert’s exceptional work. It also forms part of our ongoing design efforts. We regularly present text and infographics in easily digestible ways, so the information they contain remains impactful. This directly supports Albert’s entire initiative as a business.

For the logo mark – and all our artwork – consistency with an established style guide and brand guardianship remained front of mind.