Creating the #FujifilmPhotoTrail at ZSL London Zoo

Following on from our work for the Fujifilm House of Photography store in Covent Garden, BRIGHT was asked to help Fujifilm bring an exciting photo trail at ZSL London Zoo to life.

This involved an initial concept meeting with the client to understand their needs, along with assessing which materials would be best for the high footfall areas within the zoo. The result was five eye-catching floor graphics designed to encourage visitors to take the best photo within key areas of the zoo.