Creating the #FujifilmPhotoTrail at ZSL London Zoo

Following on from our work for the Fujifilm House of Photography store in Covent Garden, BRIGHT was asked to help Fujifilm bring an exciting photo trail at ZSL London Zoo to life.

This involved an initial concept meeting with the client to understand their needs, along with assessing which materials would be best for the high footfall areas within the zoo. The result was five eye-catching floor graphics designed to encourage visitors to take the best photo within key areas of the zoo.






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The brief

To design, print and install a set of eye-catching floor graphics at ZSL London Zoo to promote the #FujifilmPhotoTrail. These graphics needed to be hard-wearing to allow for high footfall within key areas of the zoo.

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What we did

BRIGHT worked with Fujifilm to create initial design concepts, which were then translated to five different animals. The designs were printed on to high tack cast M3 Pavement vinyl with matching non-slip hard wearing laminate, to ensure durability. The graphics were then applied with heat to allow the material to conform to the rough terrain – and provide long term adhesion.

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The outcome

Bringing together our expert teams of designers, printing operatives and skilled installers, Bright Signs managed this project from initial design conception to stunning installation. The result is a truly immersive experience at ZSL London Zoo, one of the UK’s top tourist attractions.