Fujifilm Connect

Developing the Connect platform – Fujifilm's 'silent salesperson'

Customers are the lifeblood of any business – and Fujifilm came to BRIGHT wanting to better support valued consumers throughout a lifetime of product ownership. The result was Connect, a pan-European customer warranty portal which provided a raft of services, including product registration, technique and technical guides, repairs, promotions, product news and more.

The platform was an immediate hit with customers and – crucially – helped Fujifilm get a deeper understanding of its camera users. Connect provided detailed data, enabling the creation of more targeted email campaigns, driving greater engagement and boosting interaction rates far higher than industry standards.



Fujifilm Connect