Developing the Connect platform – Fujifilm's 'silent salesperson'

Customers are the lifeblood of any business – and Fujifilm came to BRIGHT wanting to better support valued consumers throughout a lifetime of product ownership. The result was Connect, a pan-European customer warranty portal which provided a raft of services, including product registration, technique and technical guides, repairs, promotions, product news and more.

The platform was an immediate hit with customers and – crucially – helped Fujifilm get a deeper understanding of its camera users. Connect provided detailed data, enabling the creation of more targeted email campaigns, driving greater engagement and boosting interaction rates far higher than industry standards.



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The Brief

To create an interactive guide for the House of Photography store and app, helping customers choose which Fujifilm products are suitable for their needs, based on answering a series of questions.

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What we did

From the initial spreadsheet through to the in-store installation, BRIGHT handled every aspect of this multifaceted project. We wrote content, designed and developed the UX, and even organised a photoshoot using every Fujifilm lens, so customers could easily compare.

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The outcome

A popular ‘silent salesperson’ in the FUJIFILM House of Photography, thousands of visitors use the kit selector every week to help them learn more about the brand’s products. Since its launch, the selector has been updated and is now used on the company’s global website.