Peak season onboarding campaigns for Amazon Shipping
While Amazon has become a byword for online shopping, Amazon Shipping is a more fledgling arm of the global mega-brand. BRIGHT fought off other agencies to land this prestigious client, helping to establish itself in the highly competitive parcel delivery sector. We worked with key stakeholders, to develop coherent design and writing styles that could be applied across its suite of vital B2B communications.
Ahead of the Christmas peak period, the Peak Readiness and Peak Success campaigns helped Amazon Shipping onboard new customers to its platform, ensuring those customers fully understood the company’s processes.