Kit Selector: an interactive guide to Fujifilm's products

Buying tech can be a complicated process, especially for new customers or those switching brands. Fujifilm wanted to make the process easier for customers visiting its flagship House of Photography store in London’s Covent Garden. BRIGHT offered a simple and elegant solution, in the form of a guided user journey, via an interactive touchscreen that recommends suitable products – based on the customer answering a few simple questions.

Behind the attractive UX, the kit selector is powered by a database that makes it quick and easy to update products, ensuring it remains relevant when anything is launched or discontinued.