Window graphics for the House of Photography, Covent Garden

BRIGHT has been heavily involved with FUJIFILM’s House of Photography store in Covent Garden since its inception in 2019, creating visual concepts, a website, app and more – so when the time came for a refresh, we were the natural choice.

This time, Fujifilm tapped into our signage skills, requesting the design and production of graphics for the windows and furniture inside the store. We used vinyl, including one low-tack section on the windows, so it can be updated easily with fresh content when required.

Client

Fujifilm

Services

Design

Signs

The brief

To design, print and instal a set of graphics, including vinyl decals for the store’s windows, plus informational interior graphics on tables and lifts.

What we did

After our design team let the creative juices flow, creating a colourful and eye-catching display, we reverse printed the graphics onto optically clear vinyl, backing with white to give a perfectly crisp look.

The outcome

Using our in-house designers, printing studio and skilled team of installers, Bright Signs managed this project seamlessly from concept to delivery – creating a revitalised storefront, with real wow factor for this global client.

I’ve worked with FEED since the title was launched. It’s always difficult to introduce a brand new magazine into a very well-established media market, but the FEED team have done an excellent job – the design of the magazine is both fresh and contemporary; the content always relevant, engaging and thought-provoking.

Stuart Russell, communications director, Ross Video

Bright are such a friendly, flexible and professional company to work with. They are always on hand to deal with all of my requests and requirements whether it be for point of sale materials, new promotional assets or any other creative artworks. I always trust them to deliver the required results on time and to the highest standard.

Terry Hall, senior retail marketing specialist - imaging solutions, Fujifilm UK

FEED is not your typical magazine, nor BRIGHT your typical publisher. It’s much more than that! Starting with its very cool design and artwork, FEED stands out from the crowd instantly. From the great writing style to the interesting topics covered, you open, click and want to read more.

Elena Petrichevska – demand gen manager EMEA, Vizrt Group

The Cambridge Education Guide continues to be the ‘go to’ reference point for any prospective parent serious about private education in this area. The team at BRIGHT do a superb job creating, presenting and distributing a high-profile, quality magazine in a digestible way – while maintaining quality of content throughout. As a client, we’ve been working with them for a number of years, and are constantly impressed with what they produce for all schools, every single time!

Simon Blake, head of marketing, King’s Ely

BRIGHT is one of the most well-rounded creative agencies I’ve ever had the pleasure of collaborating with. They approach each project with new eyes and an open-handed perspective, giving life to every idea – and purpose to every individual in the room.

Victor Ha, senior director of marketing & product management, Fujifilm USA

Stuart Russell, communications director, Ross Video

Terry Hall, senior retail marketing specialist - imaging solutions, Fujifilm UK