Recalibrating Fujifilm's House of Photography store

When the marketing team at Fujifilm UK planned to open its groundbreaking House of Photography in London three years ago, they came to BRIGHT to devise initial concepts that would deliver an immersive customer experience. We were heavily involved in the store layout, customer interaction points, a store app and website that collectively delivered an in-store and online experience like no other.

The pandemic redefined how the House of Photography needed to operate, so Fujifilm came back, asking us to recalibrate the store in the face of these new challenges. An unforgettable experience was still essential, but it needed to be one that also understood how customers and the retail environment had changed.