A year-long educational email journey for Fujifilm

Brands have to work harder for customers these days. Fujifilm saw the opportunity to promote themselves as a source of high-quality information about photography and videography, underlining its core brand values when doing so and – hopefully – boosting product sales.

In one of BRIGHT’s most ambitious projects to date, we created a year-long email journey for three different levels of image maker. Not only writing all the content, but also building the emails and necessary logic, so it integrated seamlessly with existing databases and product registration processes.