Create With Me multimedia content campaign
Brand ambassadors and influencers are an important part of the marketing mix, so companies look to leverage them in exciting and memorable ways. In the US, Fujifilm’s group of Creators and X-Photographers are key figures in an active creative community; an obvious opportunity to use their reach, bringing more people into contact with the brand.
BRIGHT developed Create With Me as, in its simplest form, a photographic competition. But it’s so much more than that. Using all of our departments, we designed, built and populated a bespoke WordPress site, pulling together multimedia content, with a supporting email campaign running in tandem.